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What is a Spam Score?

Spam Score is a crucial metric in the world of SEO that is used to determine the percentage of websites that are similar to your website that have been penalized or banned by Google. The Spam Score of a site can be checked using an intelligent ML-based backend. The sophisticated Machine Learning algorithm analyzes any given website by studying 20+ factors and characteristics that are similar between your site and the other banned/penalized sites.

The Spam Score is ideally divided into 3 Main Categories:

• Low Spam Score- A Spam Score ranging between 1% to 30% indicates a low spammy reputation and history.
• Medium Spam Score- A Spam Score ranging between 31% to 60% indicates a moderate level of spammy behavior and is a matter of concern.
• High Spam Score- A Spam Score ranging between 61% to 100% is an immediate red flag and there is news for in-depth investigation

What is The Importance of Checking The Spam Score of any Domain?

If you are a site owner, you may want to evaluate the Spam Score of your website to study and identify if any low authority metrics are bringing your website’s rankings down. There can be a wide range of potential signals. But the real-time to get worried is if your Spam score is medium or high. If you have a spam score between 1% and 30%, you don’t need to worry about it as long as you are not being penalized by Google. Even if you have a medium spam score, and have not been penalized by Google, you can still steer safe. But what you should look into is the inbound linking structure in your website. How many inbound links do you have to your website and from where? If you find risky links, you can remove them to avoid being banned.

Now talking about the importance of other sites’ spam scores, you must check the spam score of all the sites that you are linking to and the sites that are linking back to your website. A higher spam score for another website does not necessarily signify that the site is linking with risky intent but it is only best to approach the situation with caution. From content quality to authority metrics, check everything before linking to another website. Discarding any site or link solely based on the Spam Score may not be a good idea. You just need to dig deep if the Spam Scores are high.

20+ Spam Score Signals that our Spam Score Checker Analyzes

This cutting-edge ML system is trained on an exclusive and elaborate data set of domains that have been penalized or banned. This tool identifies 20+ signals that point towards problematic sites. We’re listing a few of them below:

1. A low number of pages often indicate spammy behavior but it may not indicate a direct inherent issue to worry about.
2. Numerals in domain names usually point toward spammy sites
3. No use of Google Font API is a common characteristic among spammy sites.
4. The absence of Google Tag Manager is another risk indicator
5. The DoubleClick ad tag is almost always absent on spam sites
6. The absence of a legitimate contact number is a strong indicator of spammy behavior
7. Not Featuring a LinkedIn page is a sign of a spammy site
8. The absence of an email address signals unauthentic domains
9. Lacking SSL Certificates and not defaulting to HTTPS is another important signal
10. No usage of Meta keywords signifies risky behavior
11. Low visit counts in clickstream panels are mostly associated with spam sites
12. Use of non-local rel=canonical tag points towards spam sites
13. Too short or too long Titles are unnatural because an optimized title will have an optimized length
14. Excessively long or short meta descriptions are correlated to spammy sites as well.
15. Lengthy meta keywords are used by spam sites mostly
16. Facebook tracking pixels are almost always absent on spam sites
17. An abnormal number of external links indicates a spam site
18. An abnormal ratio of external links means the same
19. The presence of sequential vowels/consonants in the domain name is a spam signal
20. The use of hyphens in the domain name is spammy behavior
21. An abnormally short or long URL is risky as well
22. The use of words associated with web-spam topics is a signal to consider as well
23. Usage of anchor text with high CPC keywords is again a crucial signal to not miss.

Our powerful Spam Score Checker Tool will help you identify all the potential spam risks associated with any given website, or other websites you are linking to. Interpret the scores meticulously and use the Spam Scores as the foundation to investigate deeper metrics. SEO is a complex landscape and it is best to have all the data possible at hand before taking a call on accepting or discarding a link or domain.

Does A High Spam Score Directly Indicate A Spam Site?

No, not necessarily. The Spam Score is a percentage derived from a wide range of potential and crucial signals. The signals are correlated to the potential of penalization. Hence, a high spam score doesn’t necessarily mean that you have to make drastic or immediate changes to your website. If you have not been penalized you don’t need to be concerned about a low to medium spam score. But if you have a high spam score, some significant changes are to be made immediately. The purpose of checking the spam score of your site is to determine the quality of all the inbound links to your site so that you can determine whether you need to investigate further into each of those links and find out if they are harming your site authority.